Some key points:
- Free and self-paced
- About 8 hours of video content
- Mainly for beginners
- Effective for employees who don’t know much about content marketing
- Effective for students first learning about content marketing
- Effective for interns who are doing content marketing
- A certificate is available for those who pass a test
- The test can be repeated for those who don’t pass the first time
- HubSpot is a recognized brand
The HubSport Content Marketing certificate program is worth pursuing for people who have no or little content marketing knowledge. It may also be useful as a refresher for those who are at an intermediate level. Beyond that, it might be a waste of time because the learning content is for people what are at a beginning level.
There were about 8 hours of video content and some very brief quizzes. The final test to earn the certificate is a 60 questions. This test is timed.
It might improve the learning experience to have more quizzes and longer ones embedded in the learning journey. The learning experience might also be improved by emailing the quiz results with the questions and answers in a form that can be copied and pasted into the student’s notes.
There are opportunities to interact within forums. For basic, beginner content, it did not seem necessary to interact with other learners.
For a free content marketing certificate that is self-paced, it is worth doing for beginners and maybe some intermediate level content marketers. The greater value is for beginners. Completing one HubSpot course may increase the student’s interest in purusing the other ones as well, such as the Social Media Marketing program.
One tip about online learning is that it helps to keep the lessons in one’s memory by checking in with the learning content as regularly as possible, as in every day or every other day rather than letting days or weeks pass between learning sessions.