Some key points: Free and self-paced About 8 hours of video content Mainly for beginners Effective for employees who don’t know much about content marketing Effective for students first learning about content marketing Effective for interns who are doing content marketing A certificate is available… Read More »The HubSpot Content Marketing Certificate — Is It Worth Pursuing?
The James Madison University Inquiry Form page has a copyright that is 2020. The screenshot below shows it. While it might seem kind of petty to point this fact out, it goes to show that sometimes prominent organizations make small mistakes. Fortunately, it’s an easy… Read More »James Madison University Inquiry Page Has A 2020 Copyright
Applying online for a job using Gusto takes about two minutes. The user fills in contact information, then uploads a cover letter and resume. After that there are a few fields to fill in. The whole process is simple, easy and quick. Gusto is one… Read More »Gusto Online Job Application Is One of the Easiest To Use
LinkedIn’s online job application has a little issue: there is no reason to provider a user with three confirmations after submitting an online job application. The user task is complete and it says so in the Web page with the application information. That is sufficient… Read More »LinkedIn’s Triple Job Application Confirmation Is Redundant
After using dozens of online job application platforms, one of the easisest to use is clearly Bamboo HR. There is one screen that is not overly long or complicated like the others and the entire process of filling in some fields, adding a cover letter… Read More »Bamboo HR Job Application Platform Is One of the Easiest to Use
The Web-based Outlook on a Dell PC: this is the setting. On the desktop there is an Outlook graphic/button. The user double clicks and then they see the following screen. The first bit of information is the number of 500. What does it mean? Nothing… Read More »A Classic UX Writing Mistake In Outlook: Providing Vague Or Unhelpful Information
If you notice the text in the below screenshot you might see the job titles are not first. The employer names are first but they are not what job seekers will be expecting or wanting to see first. The employer names are also bolded which… Read More »Job Announcement Information Needs Help
I once worked for a media education company that matched students with mentors in fields like film, radio broadcasting and audio engineering. I was the Web content manager and online marketer. The company was running some PPC ads on Yahoo! and Google Adwords as well… Read More »100% Click-Through Rates Using Long-Tail Strategy
“Go Big or Go Home” — you’ve probably heard this slogan, maybe many times. Do you believe it works? Here are three examples when it failed utterly. The first was during the “Dot Com” explosion in about 1998. One Silicon Valley Internet company spent $1… Read More »How To Blow $3 Million Dollars On Marketing
If you are sitting there asking yourself this question: What is SEO? You came to the right place. A slight caution: This article is quite lengthy and it may not be what you expect. You would probably agree that SEO doesn’t stand for Sandwich Eaters… Read More »What is SEO? A Human Approach