The Web-based Outlook on a Dell PC: this is the setting. On the desktop there is an Outlook graphic/button. The user double clicks and then they see the following screen. The first bit of information is the number of 500. What does it mean? Nothing… Read More »A Classic UX Writing Mistake In Outlook: Providing Vague Or Unhelpful Information
If you notice the text in the below screenshot you might see the job titles are not first. The employer names are first but they are not what job seekers will be expecting or wanting to see first. The employer names are also bolded which… Read More »Job Announcement Information Needs Help
I once worked for a media education company that matched students with mentors in fields like film, radio broadcasting and audio engineering. I was the Web content manager and online marketer. The company was running some PPC ads on Yahoo! and Google Adwords as well… Read More »100% Click-Through Rates Using Long-Tail Strategy
“Go Big or Go Home” — you’ve probably heard this slogan, maybe many times. Do you believe it works? Here are three examples when it failed utterly. The first was during the “Dot Com” explosion in about 1998. One Silicon Valley Internet company spent $1… Read More »How To Blow $3 Million Dollars On Marketing
If you are sitting there asking yourself this question: What is SEO? You came to the right place. A slight caution: This article is quite lengthy and it may not be what you expect. You would probably agree that SEO doesn’t stand for Sandwich Eaters… Read More »What is SEO? A Human Approach
People generally seem to believe that happiness is pleasure. However, this belief is not true. Personal consumption does not typically result in happiness — it results in short-term pleasures. Once the pleasures have faded, one must consume again thus repeating a dependent cycle that ultimately… Read More »5 Happiness Tips From Neuroscience
I once saw a job ad for a communications role at a non-profit that had to do with Tibetan Buddhist culture. That was exactly the kind of work I was interested in so I applied. It turned out to be very low-paying, but intriguing, so… Read More »How To Create Meaningful Content And Help Others
For an educational company that provides mentoring in media production and business training, I ran its PPC campaigns. Doing so requires observing the click data constantly so you know what is happening every day with the costs. It might be tempting to ‘set it and… Read More »$3,900 Lost To PPC Click Fraud
While working at a non-profit one day a fax came in about a natural disaster in Tibet. About 80,000 Tibetan nomads were trapped in a huge blizzard. They couldn’t move, had no access to a reliable source of drinking water and were running out of… Read More »$55,000 Raised For An International Disaster Relief Effort
A company I worked for was using one of the most well-known online reputation management companies to monitor online reviews and to respond to them. That company eventually lost its business relationship with Yelp, so Yelp reviews no longer showed in its online dashboard. Before… Read More »$18,000 A Year Wasted On An Online Review Platform