The ROI of social media for some organizations is zero. This statement is hard to write because it goes very much against a common assumption about social media. I once had a job interview for a social media specialist position with the manager of a… Read More »Does Your Social Media Have No Results?
Have you ever asked yourself the question: What is geofencing? Well, probably not — geofencing doesn’t come much in every day conversations, does it? One day while working at a self-storage management company that managed about 50 self-storage properties I was tasked with identifying an… Read More »What Geofencing Is And How It Might Work For You
Some years ago, I worked for a software company that had hired an SEO and marketing agency. When I spoke with the SEO contact there, he said our company’s website would never rank in the top 10 on Google organically for the two most important… Read More »$10,000 Wasted By Unscrupulous Marketing Agency
Years ago, my boss and I were having a conversation about his previous webmaster/marketer. I was trying to probe for some details about what happened prior to my being hired. My boss founded a media mentoring company to help people learn how to become film… Read More »$100,000 Stolen By Web Marketer
Have you ever been to one of those awkward company Christmas lunches? Once when I attended such an affair while seated next to an executive there was quite a shock. I worked in digital marketing, so when he said, “We aren’t doing any marketing,” I… Read More »$30,000 A Month On Google Adwords With Little Oversight
I once saw a job ad on Craigslist for a Happiness Reporter position. After applying, I got an interview during which the interviewer revealed the job was at a startup called Delivering Happiness at Work. This startup was created by Tony Hsieh, a co-founder of… Read More »Happiness and the 3 P’s: Purpose, Passion and Pleasure